Sephora lovers, aspiring beauty trailblazers, beauty addicts — come one, come all, and share your beauty truths.

#SephoraSquadME is a different kind of beauty-influencer program.

We celebrate the most authentic and inspiring voices in the digital beauty space. We believe in the #UnlimitedPowerOfBeauty.

Launched in 2019 in the US, Sephora Middle East is now on the hunt to gather a crew of uniques, unfiltered, sorry-not-sorry storytellers with a diverse range of followers, point of view, and interests. We are searching for emboldened and passionate beauty influencers and Sephora lovers who share their beauty truths. We're looking for those who believe that:

Beauty is strength.
Beauty is community.
Beauty is acceptance.
Beauty doesn't judge

It's inclusive. It's addictive. It's disruptive. It's Sephora.

Sound like you? Let's squad up! We're actively accepting applications for our next #SephoraSquadME.

Personalized perks

We’ll connect you with products, resources, and our network of brands and industry experts to help you reach your next level. See the full range of opportunities below.

Free products

Try hauls of products from some of our most buzzed-about brands

Regram and repost consideration

Instantly help expand your social reach if your original content is selected to appear in our feeds

Peer and professional coaching

Share ideas with other influencers and receive training tailored to help you achieve your goals

Networking events

Connect with other influencers and make meaningful industry contacts

Content collaboration opportunities

Cocreate videos and be featured on our social feeds

Focus group and access to Sephora

Get firsthand access to key initiatives and to our amazing merchant teams

Product collaboration discussions

Connect with our merchant team to hear what it takes to launch a need-it-now product

Early access to products

Be first to test and review products from some of the industry’s most highly anticipated launches

How it works


Connect Your Instagram

Click the "Apply" button to get started and follow the prompts to sync your account.


Fill Out the Application

It only takes about 10 minutes. Be sure to read the Application Terms before submitting your application.


Get Testimonials or reviews!

Ask your followers to recommend you by leaving testimonials or reviews on a unique webpage we’ll make for you once your application is submitted. They'll help us understand the impact you have on community.

You'll receive the link and a custom #SephoraSquadME Instagram story and post to help spread the word.

Key Dates

March 9, 2020

Applications open

March 25, 2020

Applications close

April 13, 2020

Semifinalists announced

May 28, 2020

Final 2020 #SephoraSquadME selected and announced

Meet our #SephoraSquadME launch partners

Frequently Asked Questions

How long will the partnership last?

The #SephoraSquadME partnership will last 12 months. New #SephoraSquadME influencers will be selected each year.

What type of influencers can apply?

Anyone with an active Instagram account who is eager to become the new generation of beauty content creators! We encourage influencers of all races, gender and age in UAE, KSA, Kuwait, Qatar or Bahrain to apply.

If you are ready to show your passion for beauty, learning and content creation on your social page and converse with your beauty audience you are the one we are looking for.

The Sephora Squad will include beauty enthusiastics who:

  • Are eager to constantly create engaging content for their social pages
  • Are looking to work with Sephora and enhance their beauty journey
  • Are willing to travel and attend networking and training events
  • Like to engage with their audience
  • Like to experiment with new products, looks and techniques

Is there a minimum age to apply?

You must be 18 or older.

Is there a minimum or maximum follower requirement?

No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have.

What if my Instagram account is private?

If your Instagram account is private, you can still apply to be a part of the Sephora Squad. You will need to upload 3 images or videos that showcase your work in order for us to consider your application. Once you are selected, you will be asked to make your account public. A public profile is essential to be able to get the full experience and perks of being part of the Sephora Squad.

What if I don't show my face on my account?

The squad is open to all types of content creators and does not require anyone to show their face. Your application will be evaluated based on the work you have on your page and the way you engage with your audience.

Is this open globally?

Open only to those residing in KSA, UAE, Qatar, Kuwait and Bahrain.

I need to know more

Email us anytime at [email protected]


Let’s squad up! We’re actively accepting applications from beauty influencers of all backgrounds, including Sephora team members.