Sephora lovers and beauty addicts across ALL social platforms, we are looking for you! Come one, come all, and share your beauty truths.

#SephoraSquadME is a different kind of beauty-influencer program.

We celebrate the most authentic and inspiring voices in the digital beauty space. We believe in the #UnlimitedPowerOfBeauty.

Following an extremely successful launch in 2020, the program is now recruiting for Season 2. Sephora is on the hunt to gather a crew of unique, unfiltered, sorry-not-sorry storytellers and content creators with a diverse range of followers, points of view, and interests. We are on the look-out for Instagrammers, Tiktokers, Youtubers, and Snapchatters who embody our passionate and disruptive spirit. We're looking for those who believe that:

Beauty is strength.
Beauty is confidence.
Beauty is courage.
Beauty has no rules.

It's inclusive. It's addictive. It's disruptive. It's Sephora.

Sounds like you? Let’s squad up #Yougotthis! We are actively accepting applications for our #SephoraSquadME Season 2.

Personalized perks

We’ll connect you with products, resources, and our network of brands and industry experts to help you reach your next level. See the full range of opportunities below.

Free products

Try hauls of products from some of our most buzzed-about brands

Regram and repost consideration

Instantly help expand your social reach if your original content is selected to appear in our feeds or on our websites (sephora.ae & sephora.sa)

Peer and professional coaching

Share ideas with other influencers and receive training tailored to help you achieve your goals

Networking events

Connect with other influencers and make meaningful industry contacts

Content collaboration opportunities

Cocreate videos and be featured on our social feeds

Focus group and access to Sephora

Get firsthand access to key initiatives and to our amazing merchant teams

Product collaboration discussions

Connect with our merchant team to hear what it takes to launch a need-it-now product

Early access to products

Be first to test and review products from some of the industry’s most highly anticipated launches

How it works


Connect Your Instagram

Click the "Apply" button to get started and follow the prompts to sync your account.


Fill Out the Application

It only takes about 10 minutes. Be sure to read the Application Terms before submitting your application.


Get Testimonials or reviews!

Ask your followers to recommend you by leaving testimonials or reviews on a unique webpage we’ll make for you once your application is submitted. They'll help us understand the impact you have on community.

You'll receive the link and a custom #SephoraSquadME Instagram story and post to help spread the word.

Key Dates

March 22, 2021

Applications open

April 2, 2021

Applications close

April 20, 2021

Semifinalists announced

June 1, 2021

Final 2021 #SephoraSquadME selected and announced

Frequently Asked Questions

How long will I be a part of the #SephoraSquad?

The #SephoraSquadME partnership will last 12 months. New #SephoraSquadME influencers will be selected each year.

What type of influencer is #SephoraSquad looking for?

Anyone with an active Instagram who is eager and committed to becoming part of the new generation of content creators! No matter your background or gender, all you need is to be active on Instagram, Snapchat, Tiktok or YouTube and you are all set to apply!

The Sephora Squad will include beauty enthusiastics who:

  • Are eager to constantly create engaging content for their social pages
  • Are looking to work with Sephora and enhance their beauty journey
  • Are willing to travel and attend networking and training events
  • Like to engage with their audience
  • Like to experiment with new products, looks and techniques

How old do I have to be to apply?

You must be 18 or older.

Does it matter how many followers I have?

No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have.

What if my Instagram account is private?

If your Instagram account is private, you can still apply to be a part of the Sephora Squad. You will need to upload 3 images or videos that showcase your work in order for us to consider your application. Once you are selected, you will be asked to make your account public. A public profile is essential to be able to get the full experience and perks of being part of the Sephora Squad.

What if I don't show my face on my account?

The squad is open to all types of content creators and does not require anyone to show their face. Your application will be evaluated based on the work you have on your page and the way you engage with your audience.

Can influencers around the world apply?

Open only to those residing in KSA, UAE, Kuwait, Bahrain, Oman and Qatar.

I need to know more

Email us anytime at [email protected]


Join the #SephoraSquad Season 2

Let’s squad up! We’re actively accepting applications from beauty influencers of all backgrounds, including Sephora team members.