Sephora Squad is a community of disruptive content creators and beauty lovers from different backgrounds. Does this sound like you?
Sephora Squad is a different kind of beauty-influencer program.
We celebrate the most authentic and inspiring voices in the digital beauty space. We believe in the #UnlimitedPowerOfBeauty.
Launched in 2019 in the US, Sephora Middle East is now on the hunt to gather a crew of unique, unfiltered, sorry-not-sorry storytellers with a diverse range of followers, points of view, and interests. We are searching for emboldened and passionate beauty influencers and Sephora lovers who share their beauty truths. We are looking for those who believe that:
It’s inclusive.
It’s addictive.
It’s disruptive.
It’s Sephora.
Sounds like you? Let’s squad up!
We are actively accepting applications
for our next Sephora Squad.
Personalized Perks
Be a part of the world’s biggest beauty community
We will connect you with products, resources, and our network of brands and industry experts to help you reach your next level. See the full range of opportunities below.
Free products
Try hauls of products from some of our most buzzed-about brands
Regram and repost consideration
Instantly help expand your social reach if your original content is selected to appear in our feeds or on our websites (sephora.ae & sephora.sa)
Peer and professional coaching
Share ideas with other influencers and receive training tailored to help you achieve your goals
Networking events
Connect with other influencers and make meaningful industry contacts
Content collaboration opportunities
Co-create videos and be featured on our social feeds
Focus group and access to Sephora
Get first hand access to key initiatives and to our amazing merchant teams
Early access to products
Be #first to test and review products from some of the industry’s most highly anticipated launches
How it Works
Step 1
Applying & Registering
- Verify your email - Click the “Apply” button to get started and follow the steps.
- Fill out application form - Be sure to read Application Terms.
- Fill in your Social Details & Upload your insights.
- You will receive the link and a custom Sephora Squad Instagram post to help spread the word.
Step 2
Semi Finalist
- This is a challenge round - More details will be shared on email to those chosen to the semi-finalist round by June 15th
Step 3
Finalists at Squad House
- Participate in the mandatory squad house from August 23rd – August 29th (Exact location tbc)
- Flights & accommodation to be handled by Sephora.
- During the event, finalists will be required to perform a final series of challenges which will be filmed for Sephora's YouTube channel and other social platforms.
Key Dates
May 13, 2024
Applications open
Jun 06, 2024
Applications close
Jun 15, 2024
Semifinalists Announcement
Aug 23, 2024
Finalists Announcement
Jan, 2025
Selection and Announcement of Sephora Squad Season 5 ًWinners
Frequently Asked Questions
How long will the partnership last?
The Sephora Squad partnership will last 12 months. New Sephora Squad talents will be selected each year.
Is there a minimum or maximum follower requirement?
No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have. They must believe in the power of beauty, and want to spread it to as many as possible.
What type of influencers can apply?
Anyone with an active instagram account who is eager to become the new generation of beauty content creators! We encourage influencers of all races, gender and age in UAE, KSA, Kuwait, Qatar, Oman or Bahrain to apply. If you are ready to show your passion for beauty, learning and content creation on your social page and converse with your beauty audience you are the one we are looking for.
What qualifies you to be a squad member ?
The Sephora Squad will include beauty enthusiasts who:
- Are eager to constantly create engaging content for their social pages
- Are looking to work with Sephora and enhance their beauty journey
- Are willing to travel and attend networking and training events
- Like to engage with their audience
- Like to experiment with new products, looks and techniques
What if my Instagram account is private?
If your Instagram account is private, you can still apply to be a part of the Sephora Squad. You will need to upload 3 images or videos that showcase your work in order for us to consider your application.Once you are selected, you will be asked to make your account public. A public profile is essential to be able to get the full experience and perks of being a part of the Sephora Squad’s group of influencers.
What if I don’t show my face on my account ?
The Sephora Squad is open to all types of content creators. Your application will be evaluated based on the work you have submitted and the way you engage with your audience.
Is there a minimum age to apply?
You must be 18 or older.
Is this open globally?
Open only to those residing in KSA, UAE, Qatar, Kuwait, Oman and Bahrain.
Need to know more?
Email us anytime at customercare@sephora.ae.
Let’s squad up! We’re actively accepting applications from beauty influencers of all backgrounds.