Join the

#SephoraSquad is a different kind of beauty-influencer program.

We celebrate the most authentic and inspiring voices in the digital beauty space. We believe in the #UnlimitedPowerOfBeauty.

Launched in 2019 in the US and in 2020 in the Middle East, we are now on the hunt to gather a crew of unique, unfiltered, sorry-not-sorry storytellers with a diverse range of followers, points of view, and interests. We are searching for emboldened and passionate beauty influencers and Sephora lovers who share their beauty truths. We’re looking for those who believe that:

Beauty is strength.
Beauty is community.
Beauty is acceptance.
Beauty doesn’t judge.

It’s inclusive. It’s addictive. It’s disruptive. It’s Sephora.

Sound like you? Let’s squad up: We’re actively accepting applications for our next #SephoraSquad.

Personalized perks

Be a part of the world’s biggest beauty community

Join the Sephora family. Learn and grow with our beauty experts, brand founders, employees and leadership teams. We’ll connect you with products, resources, and our network of brands and industry experts to help you reach your next level. See the full range of opportunities below.

#SephoraSquad Perks

Early Access to New products

Try hauls of products from some of our most buzzed-about brands. Be first to test and review products from some of the industry’s most highly anticipated launches

Regram and repost consideration

Instantly help expand your social reach if your original content is selected to appear in our feeds or on our websites

Peer and professional coaching

Share ideas with other influencers and receive training tailored to help you achieve your goals

Exclusive PR events and trips

Connect with other influencers and make meaningful industry contacts

Star in our campaigns

Cocreate content and be featured within our Sephora campaigns

Focus group and access to Sephora

Get first hand access to key initiatives and to our amazing merchant teams

How it works


Applying & registering

  • Verify your application - Click the “Apply” button and follow steps
  • Fill out application form - Be sure to read Application Terms
  • Submit video & social insights - Details will be shared on email.
  • Get testimonials - Ask your followers to support you


Semifinalists Announced

  • Challenge round - Details to be shared on email to Semifinalists chosen on August 17


Sephora Squad House event

Participate in the mandatory Sephora Squad House event.
*Note: Event tentatively scheduled for October 2022, final dates to be confirmed at a later stage.

  • Flights & accommodation to be handled by Sephora
  • During the event, finalists will be required to perform a final series of challenges which will be filmed for Sephora's YouTube channel and other social platforms.


Final announcement

  • Sephora Squad Season 3 winners chosen

Key Dates

June 29, 2022

Applications open

July 25, 2022

Applications close

August 17, 2022

Semifinalists announced

September 28, 2022

Finalists announced

October 26, 2022

2022 #SephoraSquad Winners

Frequently Asked Questions

How long will the partnership last?

The #SephoraSquadME partnership will last 12 months. New #SephoraSquadME influencers will be selected each year.

What do I need to apply?

Applying is easy! Once you submit your email and verify your account, we’ll ask you to share links to your social media and fill out a few demographic questions and short-form written prompts.

Upon submitting your application, you’ll receive an email that will ask you to upload a video to our Google Drive answering a short video as well as share your social media insights. This is required to apply.

On your confirmation email, you’ll also be able to download custom Instagram creative that you can post on social to ask for testimonials.

Is there a minimum or maximum follower requirement?

No. We value unique, unfiltered, sorry-not-sorry storytellers, no matter the number of followers they have. They must believe in the power of beauty, and want to spread it to as many as possible.

What type of influencers can apply?

Anyone with an active instagram account who is eager to become the new generation of beauty content creators! We encourage influencers of all races, gender and age in UAE, KSA, Kuwait, Qatar or Bahrain to apply. If you are ready to show your passion for beauty, learning and content creation on your social page and converse with your beauty audience you are the one we are looking for.

What qualifies you to be a squad member?

The Sephora Squad will include beauty enthusiasts who:

  • Are eager to constantly create engaging content for their social pages
  • Are looking to work with Sephora and enhance their beauty journey
  • Are willing to travel and attend networking and training events
  • Like to engage with their audience
  • Like to experiment with new products, looks and techniques

How does the application selection process work?

New this year, our panel of judges will review your application and select the next group of #SephoraSquadME ambassadors after three qualifying rounds:

  • Round 1: Applying and Registering
    • Fill out application form
    • Submit Video testimonial
    • Share Social Media insights
  • Round 2: Semifinalists Announced
    • 1 round of challenges
  • Round 3: Finalists Announced
    • Must participate in Sephora Squad House event
    • Partake in challenges during event to become a Sephora Squad Season 3 member
  • Final Announcement: Sephora Squad Season 3 Winners chosen

What if my Instagram account is private?

If your Instagram account is private, you can still apply to be a part of the Sephora Squad. You will need to upload 3 images or videos that showcase your work in order for us to consider your application. Once you are selected, you will be asked to make your account public. A public profile is essential to be able to get the full experience and perks of being a part of the Sephora Squad’s group of influencers.

What if I don't show my face on my account?

The Squad is open to all types of content creators. Your application will be evaluated based on the work you have submitted and the way you engage with your audience. For the video submission in Round 1, we will be providing you with guidelines and sample video to facilitate your submission.

What is the Sephora Squad house event?

The Sephora Squad house is a mandatory 5 day event that will take place in October in a hotel in Dubai, UAE. (exact dates to be confirmed at a later stage).

  • Open only to finalists who reach that stage.
  • Based on performance during this period, the final WINNERS will be selected and announced.
  • Winners will stay behind for a few additional hours for Sephora inductions, and remaining participants can leave.
  • Flights & accommodation will be handled by Sephora (for finalist participants only).

Is there a minimum age to apply?

You must be 18 or older.

Is this open globally?

Open only to those residing in KSA, UAE, Qatar, Kuwait, Bahrain and Oman.

Need to know more?

Email us anytime at [email protected]

Join the

Let’s squad up! We’re actively accepting applications from beauty influencers of all backgrounds.